Opportunity of Mobile Marketing
Mobile marketing that meant as marketing through mobile fashion as traditional definitions before, now becomes a marketing that’s done via mobile devices. This statement is said by Mobile Marketing Association (MMA) in November 2009 that means “Mobile marketing represents a set of practices that allows organizations to communicate with their audiences in an interactive and effective ways through mobile devices or networks”. So in this article, mobile marketing will refers to marketing using mobile devices or network.
As a portable device, phone device becomes a thing that will be brought everywhere we are going to. It makes a member of MMA namely Cellit Mobile Marketing opens a business opportunity in small business that moves in mobile marketing, such as House4Cell, SMS solutions, and also Mobile Coupons. Researcher form International Data Corporation perhaps becomes one of strength of Cellit to promote their mobile marketing product. IDC researched that from 38 percents of respondents at amount 2.400 people from 17 countries said that they prefer phone than wallet. It makes phone known as digital wallet.
House4Cell provides buyers to get more information about the properties of house they want to buy just in a few time. It includes the capture of the house. It’s Very efficient and effective technology. In other side, mobile coupons arrives with it goodness in giving customer best discount for any product by registering an account to the provider Target’s website. So does with SMS Solutions that enter to the mobile marketing business with its benefits in economize spent budget for marketing but expands the interactions between you and your customer with acknowledgement messages.
As a communication media, mobile device called as seventh generation after newspaper, record, radio, TV, and internet. Whereas, in the digital world, mobile device is already became second generation after Internet. With more over a billion handsets sold out in the world, mobile devices can be great media for promotion and marketing.
Besides media I mentioned before, there are several media again that can be used to create any mobile marketing. Mobile Marketing via SMS is commonly used since the rise of SMS (Short Message Services) in Europe in 2000s. It runs-off a short code, but also can’t be sent using text message that refers to email address. And beside short code, there is long numbers that almost used nowadays. Long number just used for daily activities when communicate with other person.
Secondly, MMS mobile markets which used Multimedia Message Services (MMS) as content of message to market the product. As we know, all new phones that produced with a color screen are allows user to send or receiving MMS. It’s the opportunity why MMS mobile also can be profitable mobile marketing. An example of usage of Mobile Marketing via MMS is Motorola’s.
Thirdly, mobile marketing that uses Bluetooth as media. Rise in 2003, Bluetooth is developed in business component to give transfer speeds that higher and also radio-based technology that has advantages that it’s permission-based. The example is Tata Motor as one of the biggest Bluetooth marketing in India.
The last media I can mention is via infrared as the most limited and simple form in the mobile marketing major. It has very limited in range, just approx.10 cm to 1 meter and can’t be reached over there.